The first paragraph of the entry should be your priority, just after the header. Content for a clothing store for teenagers will require a completely different style than content for a law company. They should invite users to read the entry and briefly show them what to expect.Īnswer the questions: Who are the recipients of your offer? What are their problems and what information do they need? Tailor your writing style and terminology to the readers. Headers should concisely present what can be found in a given part of the article. Internet users usually search for specific information, therefore, they analyze headers and try to find the ones that are of interest to them. Headers are one of the elements that can help you attract new page visitors. Internet users are surrounded by a huge amount of content and attracting their attention isn’t a piece of cake. When creating texts for your page, categorize them according to the AIDA model and objectives they’re supposed to achieve. Don’t surprise users with concepts and terms they don’t understand. When creating content, you should prepare materials that are understandable to the reader. If you apply it in content marketing, you take the recipients on a journey during which you attract their attention, keep them interested, arouse desire, and inspire action. When writing content for your website, company website, or landing page, you can benefit from the AIDA model.
#AIDA MODEL HOW TO#
How to use the AIDA model in content creation Check out how to use the AIDA model for content creation. Top-quality and optimized content that describes your business is one of the important elements of campaigns that aim at improving website visibility for specific keywords. The AIDA model is applicable in a variety of marketing efforts – including SEO. If you make a mistake at this stage, you may discourage users from choosing your offer. Take care of the UX and a well-constructed CTA. Easy-to-find contact details and a simple form that doesn’t require providing a ton of information are solutions that have a positive impact on user experience. On your website, make sure that your purchase path is as transparent and intuitive as possible. At this stage, you need to encourage the customer to place an order or send an inquiry. If you operate in the marketing industry, you can benefit from case studies showing your achievements in specific campaigns, share reviews or create attractive product specifications. Your next goal is to make the customer want to have the product or desire to use the service. For this purpose, you can benefit from social media, create valuable, appealing website content, mark key product/service information and convince customers that your offer can solve their problems. If a potential customer already knows about the existence of a given product or service, you should arouse their interest in your offer. Apart from having your offer published on the website, you can try to attract attention with the help of podcasts, webinars, advertisements, or SEO.
In this case, your goal should be to attract the customer’s attention. The acronym AIDA was formed as a combination of the first letters of four words, namely: Regardless of the origins of the AIDA model, the theory remains valid despite huge market changes.
There are also sources that indicate that E.K Strong was the founder of the AIDA model and according to them, he wrote about it in 1925. Interestingly, it didn’t happen a year ago or a decade ago, but in 1898. The AIDA model is a solution that can help you effectively optimize your marketing efforts.
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